Overview
The BSBA Marketing Management program develops skills in market research, consumer behavior, branding, and sales management. Students learn to plan and execute marketing strategies in traditional and digital platforms.
The program focuses on creativity, analytics, and ethical decision-making for dynamic market environments.
Learning Outcomes
- Develop marketing plans and promotional campaigns.
- Analyze consumer behavior and market data.
- Apply digital marketing tools and platforms.
- Demonstrate professional and ethical marketing practice.
Program Highlights
- Brand management and marketing strategy projects.
- Market research and data interpretation.
- Sales management and customer relations.
- Digital marketing and content planning.
Career Paths
- Marketing Officer
- Sales Supervisor
- Digital Marketing Associate
- Brand or Product Assistant
Practicum
Students take part in marketing projects and practicum experiences to build industry-ready skills.
Facilities and Resources
Resources include marketing case studies, research tools, and access to digital platforms for campaign planning.
Admission Requirements
Requirements for New Enrollees
- Report Card or Form 138 (original)
- Certificate of Good Moral Character (original)
- PSA Birth Certificate (original)
- PSA Marriage Certificate (if applicable)
- Two (2) pieces 2x2 ID photo
- Medical clearance (if required)
- Interview or assessment (if required)
Requirements for Transferees
- Honorable Dismissal (original)
- Transcript of Records for evaluation
- PSA Birth Certificate (original)
- PSA Marriage Certificate (if applicable)
- Two (2) pieces 2x2 ID photo
- Course syllabi for crediting (if available)
- Medical clearance (if required)
Prospectus
